IQOS ILUMA IQOS ILUMA is the ultimate heated tobacco device for those wanting to kick the smoking habit and try heated tobacco.

TEREA TEREA are tobacco sticks in packs of 20 for use with the ILUMA and ILUMA One kits.

IQOS ILUMA One IQOS ILUMA One is the best on the go heated tobacco device for those wanting a budget friendly tobacco experience.

What is IQOS and Heat not burn?

IQOS offers a range of heated tobacco and zero tobacco products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.

Real tobacco taste when used with TEREA tobacco sticks		95% less harmful chemicals*		Save up to £3,000***

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk‑free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.

IQOS ILUMA The icon, upgraded. The ergonomic, iconic design of IQOS elevated to the next level. With bladeless technology at its core for a simple and clean heated tobacco experience.

Learn More About IQOS

IQOS offers real alternatives to cigarettes that deliver taste satisfaction and switching to IQOS completely presents less risk to your health than continuing to smoke. With science‑backed innovation and support at every step, IQOS goes further to guide you on your journey to leave cigarettes behind for good.

IQOS heated tobacco devices are a satisfying alternative to smoking that have helped millions of adult smokers who would otherwise continue to smoke. Unlike vaping, our range of heated tobacco devices heat real tobacco to deliver an authentic taste. We use our innovative SMARTCORE INDUCTION TECHNOLOGY to heat the tobacco, without burning. IQOS provides real tobacco taste and satisfaction, while emitting on average 95% less harmful chemicals compared to cigarettes.**

Backed by extensive research and clinical trials, our products are known for world‑class design and trusted quality you can rely on.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk‑free.

† Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) to the smoke of a reference cigarette. See important information on iqos.com

** Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

^/*** Claim compares the cost of smoking an average pack of cigarettes (with king size filter) per day, and (i) the cost of buying IQOS ILUMA ONE Starter Kit (RRP £29) and then consuming one pack of TEREA daily (RRP £7). In August 2024, the average pack of cigarettes with king size filter was £15.90 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.

IQOS ILUMA IQOS ILUMA is the ultimate heated tobacco device for those wanting to kick the smoking habit and try heated tobacco.

TEREA TEREA are tobacco sticks in packs of 20 for use with the ILUMA and ILUMA One kits.

IQOS ILUMA One IQOS ILUMA One is the best on the go heated tobacco device for those wanting a budget friendly tobacco experience.