Russet -  Robust & Malty

Discover TEREA tobacco sticks, made exclusively for IQOS ILUMA heated tobacco device. Using the innovative SMARTCORE INDUCTION SYSTEM™,  TEREA paired with IQOS ILUMA bring you next level heated tobacco experience with improved draw, taste consistency and less smell*, according to most consumers. At £7 per pack, you can save up to £3,000** a year when you switch.

Using the innovative SMARTCORE INDUCTION SYSTEM™,  TEREA paired with IQOS ILUMA bring you next level heated tobacco experience with improved draw, taste consistency and less smell*, according to most consumers. At £7 per pack, you can save up to £3,000** a year when you switch.

One TEREA stick offers a duration similar to the one from a cigarette - 14 puffs or up to 6 minutes, whichever comes first.​

Discover TEREA

Discover the whole TEREA range and find your new favorite, whether you prefer classic or menthol tobacco, or fancy exploring something a bit different. All TEREA products contain the same amount of nicotine, so you only need to decide on your preferred taste and intensity. ​

There are 20 TEREA sticks in 1 pack and one TEREA stick offers a duration similar to the one from a cigarette - 14 puffs or up to 6 minutes, whichever comes first.​

​TEREA VARIANTS
Classic Tobacco
Yellow – Mild & Zesty
Amber – Balanced & Roasted
Teak – Rounded & Nutty
Sienna – Balanced & Woody
Russet – Robust & Malty

Menthol
Turquoise – Fresh & Zesty
Green – Cooling & Balanced
Blue – Cooling & Deep

Aromatic
Mauve – Fresh & Forest Berry

Pearls
Abora – Green Apple & Menthol
Amelia – Watermelon & Melon
Starling – Strawberry & Basil
Twilight – Blueberry & Menthol
Riviera - Raspberry & Rose
Provence - Grape and Menthol

Note :

ALL TEREA products have the same amount of nicotine. 

TEREA compatibility

TEREA is made exclusively for the IQOS ILUMA series.​

Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS ORIGINALS DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade.​

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How to use TEREA

Inserting TEREA sticks

Make sure you only use TEREA sticks with your IQOS ILUMA. They are single use so ensure you do not reinsert a used one.

Do not use IQOS ILUMA and TEREA sticks with previous IQOS generations, as this may cause damage to your device. Do not ingest or disassemble TEREA^TM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

** Claim compares the cost of smoking an average pack of cigarettes (with king size filter) per day, and (i) the cost of buying IQOS ILUMA ONE Starter Kit (RRP £29) and then consuming one pack of TEREA daily (RRP £7). In August 2024, the average pack of cigarettes with king size filter was £15.90(ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.